Earlier this 12 months, we requested 6,000 JustGiving fundraisers which exercise they like when elevating cash for charity.
Over half stated sporting occasions!
However profitable occasion fundraising may be arduous. Every year, many charities battle to transform supporters into fundraisers, hold folks engaged, and hit their targets.
And if you happen to work in Occasions or Fundraising, the stakes are excessive. With out participating campaigns or programmes, supporters can lose curiosity or discover a completely different charity to assist.
Nevertheless…
- Operating occasions like marathons are the preferred private problem occasions.
- Operating is without doubt one of the fundraising areas on JustGiving (it grew 50% in 2023!).
- And extra folks than ever are creating JustGiving pages.
Which implies the assist is on the market – you simply need to learn to faucet into it.
4 steps to get your charity concerned in working occasions
It’s clear: working occasions are the most effective alternative for charities to boost extra in 2025.
Listed below are our prime 5 suggestions for participating a wider viewers, constructing a much bigger neighborhood, and elevating more cash in your trigger with working occasions.
1. Select the appropriate occasion
Does your charity’s neighborhood embody individuals who prefer to get energetic, or worth well being and wellness?
Asking them to hitch a working occasion to boost cash for you is a good way to attach with them and align your trigger with their pursuits! Among the hottest selections embody 5Ks, marathons, and the rising ultramarathon scene.
2. Set clear objectives
What would you like your supporters that can assist you obtain with their fundraising? Don’t be afraid to get particular.
Throughout your planning, outline and talk clear fundraising targets to your supporters. Particular objectives and milestones inspire folks to boost more cash, plus present an enormous sense of accomplishment after they hit them!
3. Use an occasion supplier
Make your work life simpler. Occasion suppliers like our companions at Threshold Sports activities host an array of thrilling public occasions. Which means they do all of the difficult logistical work (together with recruiting contributors for you)!
4. Give folks easy instruments
Making it simple makes the distinction. Give your fundraisers entry to easy fundraising instruments, they usually’ll be extra probably to make use of them (in flip, elevating more cash).
Learn on for an instance of how Macmillan raised £35,000 within the UK’s greatest 24-hour path race.
How Macmillan Most cancers Assist raised £35,000 within the UK’s greatest 24-hour path race
Macmillan Most cancers Assist leveraged the facility of working occasions and noticed a mean of £775 raised per JustGiving web page.
How’d they do it?
Right here’s the place we faucet into the No. 3 step listed above: utilizing an occasion associate!
Macmillan participated in these two occasions:
- Threshold Path Collection: 50km and 100km ultramarathons that permit fundraisers of all talent ranges push their limits. This occasion raised greater than half 1,000,000 kilos for taking part charities in 2023!
- Endure24: the UK’s greatest 24-hour path race for the last word take a look at of endurance. This race boasts a mean of as much as £775 raised per fundraising web page.
Threshold Sports activities placed on these two occasions, which helped Macmillan increase cash as a part of their occasion fundraising technique. Plus, Threshold occasions increase £2 million+ general for charities every year, and the Threshold staff additionally recruit 85% of the contributors!
“The suggestions obtained from supporters collaborating in these occasions is all the time implausible. From assist supplied on the level of registration, proper as much as occasion day itself – our supporters are all the time happy with their occasions expertise.”
Macmillan Most cancers Assist
Operating occasion fundraising might be a key a part of your 2025 occasion fundraising technique.
Threshold Sports activities is right here to assist your charity increase more cash and develop your model with minimal danger and most assist. With a Gold Bundle, it’s simple so that you can decide an occasion, and your supporters will love how easy and rewarding it’s to enroll, race, and fundraise utilizing JustGiving.
Be a part of the motion and be one in all eight featured charities. Let’s make 2025 your finest fundraising 12 months but.
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Solely 8 charity spots obtainable
Charities that increase cash in Threshold Sports activities occasions quadruple their ROI (on common)!
Try Threshold Sports activities’ Gold Charity spots however be fast – there are solely eight spots per occasion.
Discover Gold Charity Packages
“The packages work nicely for us as a result of they provide little potential loss when it comes to committing to buying locations, however numerous potential for achieve with the best way extra locations may be bought on a place-by-place foundation.”
Macmillan Most cancers Assist