Christope De Vusser is the primary European to steer American big Bain & Firm—this is how he is leveraging AI instruments to make consultants work ‘smarter’


CEO Agenda offers distinctive insights into how leaders suppose and lead and what retains them busy in a world of fixed change. We glance into the lives, minds and agendas of CEOs on the world’s most iconic firms.


Administration consulting is named one of many hardest and high-pressure profession paths on the market. Take it from me—I began my profession at Bain & Firm in Brussels, the place I labored as much as 60 hours every week and sometimes didn’t come residence until 11 pm.

Christope De Vusser, World Managing Accomplice of Bain & Firm, is an inspirational chief who thinks in another way. He lately turned the primary European to steer the American consulting big, off the again of his widely-praised efficiency within the firm’s aggressive personal fairness division.

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Bain & Co.’s rank on the 2024 Fortune 100 Greatest Firms to Work For

De Vusser strives for work-life stability. He doesn’t work on weekends, enjoys being in nature and expands his horizons by visiting museums and avidly consuming books. 

He factors in the direction of AI as a revolutionary manner for consultants to work smarter and crucially, discover higher stability. “[The tools] are boosting not simply my very own productiveness, but in addition doing that for colleagues as properly” he advised me in our interview for Fortune.

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Bain & Co.’s rank on the 2024 100 Greatest Giant Workplaces for Millennials

His enthusiastic endorsement of AI received’t lure me again to consulting, however maybe this Fortune CEO Agenda profile will encourage you to take up the instruments your self.

This interview has been edited for brevity.


All the way down to enterprise

Fortune: What’s the single most vital undertaking you’re engaged on together with your firm? 

I’d single out all our work with AI. It’s going to have a profound impression on each business and just about each enterprise—that is evolving into one other industrial revolution. AI goes to have far-reaching implications throughout a number of features of enterprise technique and the foundational capabilities firms depend on to run—not simply issues like know-how, cyber and knowledge, but in addition vital dimensions round areas corresponding to buyer and worker belief, group and expertise. So, the disruption and alter it’s bringing is an enormous deal—for Bain and each consumer we work with. 

Which long-term development are you most bullish about for society and the financial system at massive?

Unquestionably, it’s AI that has the best potential for transformation from particular person companies to society and economies. It’s additionally vital to acknowledge that such a robust know-how comes with dangers. That’s why we’ve put in place insurance policies and ideas to make sure we meet our dedication to accountable AI use—and we’re additionally a part of Microsoft’s Accountable AI Accomplice Initiative. Now we have to steer cautiously and guarantee ourselves that, as we put AI to work, it’s in methods which can be accountable, moral and secure. Like different companies, we welcome regulation and coordination of coverage. We’re optimistic that AI will show to be a broadly empowering know-how and a pressure for the frequent good, elevating productiveness and dwelling requirements.

“I’m making use daily of all of the generative AI instruments that we’ve been rolling out at Bain for the reason that starting of final 12 months.”

In case you have been an financial policymaker, what can be your prime precedence?

Europe, like most economies, has come by means of a interval of extraordinary churn: the pandemic, provide chain disruptions, geopolitical conflicts, and the resultant power disruption. A giant problem for Europe amid all of the volatility is to ship improved financial competitiveness and productiveness that can guarantee stronger development over the long run. It’s that financial muscle that can give Europe the capability to fulfill the challenges of the long run—attaining internet zero, making certain power provide and safety, and securing improved dwelling requirements. 

Being productive

What time do you stand up, and what a part of your morning routine units you up for the day?

I normally stand up round 6 to 7 am. I wish to kick off the day with breakfast and atone for the information, perceive what’s taking place in enterprise and affecting all of the industries we work with, but in addition the broader information all over the world earlier than getting caught up on e mail and beginning consumer and inner conferences.

PARIS, FRANCE - JULY 19:  Works by Franz West, Lemurenköpfe (1992) and Luc Tuymans, Eternity, 2021, are displayed during the Exhibition Le Monde Comme Il Va Exhibition At Bourse De Commerce Pinault Collection  on July 19, 2024 in Paris, France (Photo by Luc Castel/GettyImages)
Works displayed in the course of the Exhibition Le Monde Comme Il Va Exhibition At Bourse De Commerce Pinault Assortment. Christophe extremely recommends their newest exhibit.

Luc Castel—Getty Photographs

What time do you’re employed till? Do you proceed sending emails in the course of the night time and/or weekends?

I’m joyful to work later within the night once I have to nevertheless it’s vital to find time for household and to stability work and my personal life. At Bain that’s one thing we try to make attainable for our folks and has helped us to be acknowledged as one of many world’s greatest locations to work. As a lot as I can, I don’t work on weekends or holidays—that’s the time to maintain the physique and the thoughts match, and to be with family and friends.

I wish to find time for working, ideally outside, the place I can expertise and take in the sounds of nature. Cultural pursuits are vital to me, too—I make time at any time when I can to go to museums and galleries, benefit from the theater or watch up to date dance at an arts middle. I’ve simply loved visiting the Olympics with my household and whereas in Paris I used to be additionally capable of see the most recent exhibition on the Pinault Assortment on the Bourse de Commerce. I can extremely advocate it!

What apps or strategies do you utilize to be extra productive?

I’m making use daily of all of the generative AI instruments that we’ve been rolling out at Bain for the reason that starting of final 12 months – Microsoft Co-pilot, ChatGPT-4, Zoom AI – and Sage, which is Bain’s state-of-the-art proprietary chat platform for our groups. All of those instruments let me work smarter and quicker—to do extra in much less time and to drive tasks forward with much less have to name on enter from others in our groups. So these instruments are boosting not simply my very own productiveness but in addition my colleagues as properly.

“[I’d ask my idol] how they consistently reinvent themselves, evolve to remain on the prime of their occupation, and maintain related to their audiences.”

Who’s in your “private board”?

I’m lucky to have the ability to draw on the recommendation of some trusted advisors, each in enterprise and private mates, and inside and out of doors Bain, who’ve suggested and supported me all through my profession and in latest occasions. I’ve lifelong mentors inside Bain and I profit tremendously from the counsel of lots of the agency’s senior management, previous and current. There are additionally some shoppers I’ve labored with over a number of many years who’ve turn out to be private advisers and I can name on recommendation from quite a few different exterior management advisors as properly.

The Px8, the wireless headphones of Bowers & Wilkins, being exhibited on the Android Smart Home display during the Mobile World Congress 2023 on March 2, 2023, in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty Images)
Alongside Apple, the CEO’s favourite firm is the British audio speaker and headphone maker Bowers & Wilkins.

Joan Cros—NurPhoto/Getty Photographs

Getting private

What e-book have you ever learn, both lately or prior to now, that has impressed you?

I’ve lately learn ‘The Wizard and the Prophet’ by Charles Mann. It appears to be like on the huge challenges the world faces – meals, water, power and local weather change. Grappling with optimistic and pessimistic visions of AI proper now, Mann’s e-book gives a superb perception into what we’d name the duality of innovation. On vacation I wish to go for a lighter learn. Touring to New York currently I loved Colson Whitehead’s ‘Harlem Shuffle’. I additionally wish to learn authors from nations I go to – I learn the wonderful Haruki Murakami once I was in Japan not way back.

Japanese author Haruki Murakami poses during a photo call following a performance entitled the "Haruki Murakami produce Murakami JAM vol.3 A hot and gentle fusion night", at the Sumida Triphony Hall in Tokyo on June 29, 2024. (Photo by Richard A. Brooks / AFP) (Photo by RICHARD A. BROOKS/AFP via Getty Images)
De Vusser lately learn a e-book by Japanese writer Haruki Murakami.

Richard A. Brooks—AFP/Getty Photographs

In case you might ask your idol one query, who wouldn’t it be, and what would you ask?

I’m an enormous fan of the humanities, creativity and music – and a few of the wonderful performers whose work I take pleasure in. What pursuits me about that world, and what I’d love to speak to folks just like the saxophonist and composer John Zorn, or Brad Mehldau, the jazz pianist, and even Beyonce, about, is how they consistently reinvent themselves, evolve to remain on the prime of their occupation, and maintain related to their audiences. Sports activities are one other supply of inspiration – on the Olympics this week I noticed Mondo Duplantis successful gold within the pole vault and set a brand new world report top of 6.25m – it’s wonderful how he consistently improves.

Beyoncé accepts the Innovator Award at the 2024 iHeartRadio Music Awards held at the Dolby Theatre on April 1, 2024 in Los Angeles, California. (Photo by Michael Buckner/Billboard via Getty Images)
Christophe is an enormous fan of the humanities, creativity and music. He’d like to have a dialog with performers like Beyonce to ask how they frequently reinvent themselves.

Michael Buckner—Billboard/Getty Photographs

As a client, what’s your favourite firm and why?

Everybody acknowledges what Apple has achieved as a enterprise from technique, to product design and innovation, to supply for its prospects. Personally, I’m additionally an enormous fan of Bower & Wilkins, the British maker of audio audio system and headphones – like Apple they’ve constantly delivered high-end high quality merchandise to shoppers over a number of many years. I truly began out my Bain profession 25 years in the past in our Shopper Merchandise observe. I nonetheless work intently with that a part of the agency and I’m actually keen about our work with these shoppers who convey world-beating merchandise to the market. 

And to finish on a lighter observe: What was the final costume you wore?

I dressed up in Seventies disco type to rejoice with some mates not so way back – an opportunity to let go of all of the each day enterprise lifetime of conferences and occasions and simply have some enjoyable. We danced to music past the Seventies – some hip- hop and soul in addition to the traditional disco tracks.

CEO Agenda offers distinctive insights into how leaders suppose and lead, and what retains them busy in a world of fixed change. We glance into the lives, minds and agendas of CEOs on the world’s most iconic firms. Dive into our different CEO Agenda profiles.

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