Nationwide Nonprofit Day is arising on August 17th and it’s an ideal alternative to have interaction your group’s supporters, together with donors and volunteers, and present them how a lot you worth their assist. It’s additionally an opportunity to encourage them to make a donation or unfold the phrase about your mission and impression.
What’s Nationwide Nonprofit Day?
Nationwide Nonprofit Day was based by Sherita J. Herring, a speaker, creator, and nonprofit marketing consultant, who needed to lift consciousness and appreciation for the nonprofit sector. The date of August seventeenth was chosen to commemorate the signing of the Tariff Act of 1894, which established tax exemptions for charitable organizations in the USA. It’s now celebrated in international locations all over the world, together with Canada, the UK, Australia, and New Zealand.
How are you going to leverage Nationwide Nonprofit Day for relationship constructing and fundraising?
There are lots of methods you may rejoice Nationwide Nonprofit Day along with your donors and volunteers to make them really feel appreciated and impressed. Listed here are six ideas that will help you plan your celebration:
1. Ship a thank-you message
A easy and efficient solution to rejoice Nationwide Nonprofit Day along with your donors is to ship them a heartfelt thank-you message. You should use e-mail, social media, and even unsolicited mail to specific your gratitude for his or her assist. You would possibly even think about choosing up the cellphone and calling your most fervent supporters for an additional particular contact, or ship out a video that includes your employees thanking supporters for the impression they make in your group.
2. Spotlight your supporters on social media
All through the day, share tales that present the impression of your donors or volunteers. It will make them really feel valued and appreciated, in addition to encourage them to proceed supporting your trigger. These tales may also display to potential future supporters how they’ll make a distinction within the lives of the folks, communities, or causes you serve by participating along with your group.
Concept: Spotlight particular person donors and/or volunteers which have had a notable impression in your group in your social media channels. You should definitely use the hashtag #NationalNonprofitDay to drive much more visitors and engagement.
3. Host a particular occasion
Think about inviting your donors or volunteers to an occasion that showcases your work and your impression and celebrates their contributions. You may host a digital or in-person occasion, akin to a webinar, a a tour, a luncheon, or a contented hour. Use the occasion to teach your donors about your trigger, share your successes and challenges, acknowledge your employees and volunteers, or to ask for suggestions and strategies.
4. Ask for peer-to-peer fundraising marketing campaign assist
Incorporate a fundraising marketing campaign for Nationwide Nonprofit Day by enabling your volunteers, recurring donors, and previous peer-to-peer fundraisers to marketing campaign inside their community for extra assist on August seventeenth. You may leverage a peer-to-peer fundraising platform like JustGiving® from Blackbaud® to make it straightforward in your supporters to take part, or encourage activity-based fundraising in case you use peer-to-peer fundraising occasion software program like Blackbaud TeamRaiser with Good Transfer™.
5. Provide an unique reward
Encourage donations by providing a particular reward with a donation solely out there on Nationwide Nonprofit Day. These can embody a branded merchandise like a tote or a mug, swag consistent with your mission (e.g., a leash along with your brand on it for animal shelters, a conveyable Bluetooth speaker for music or theater organizations, or a particular version print for artwork museums, and so forth.) or a reduction on tickets or membership. You can even select to supply a present like an invite to a particular future occasion.
6. Ask for his or her enter
An effective way to make donors and volunteers really feel heard is to ask for his or her enter and to contain them in your decision-making course of. You may solicit their opinions and suggestions on numerous facets of your group, akin to your packages, companies, communications, occasions, or methods. Invite your donors to share their concepts and strategies on the best way to enhance your group and the best way to obtain your mission. You should use surveys, polls, interviews, focus teams, or on-line boards to gather and analyze your donors’ enter.
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Nationwide Nonprofit Day is an ideal event to rejoice your donors and volunteers and to encourage them to proceed supporting your group. By following these six ideas, you may make your donors really feel valued and appreciated, and you may improve your fundraising outcomes and your impression. Completely satisfied Nationwide Nonprofit Day!